Posts tagged as:

Speeches

The moral implications of writing a speech

by Cynthia J. StarksOctober 17, 2009

Years ago, I met a fellow who was speechwriter to the chairman of R.J. Reynolds Tobacco Company. I remember wondering how he could write for such a client. Didn’t he know tobacco kills? I hadn’t thought about that fellow for a long time, but yesterday morning I sat down to breakfast with the head of [...]

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Writing speeches for three types of learners

by Cynthia J. StarksSeptember 24, 2009

When writing speeches in the past, I never thought about the different types of learners in the audience. A speech was words and maybe a few visuals and that was that. What a fool I was. Since then, I’ve seen the light, thanks to my favorite book, Give Your Speech, Change the World, by Nick Morgan. Morgan [...]

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Research: Where speechwriting and fun meet

by Cynthia J. StarksSeptember 15, 2009

What do I love most about speechwriting? Hands down, it’s the research. I love it when I first find out about the topic, the audience, where the event will take place. What do I already know about the subject? Where will I get the additional information?  Who is the audience? What are their pain points? [...]

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