Speechwriting

Last time, I wrote about the importance of getting to know the audience your speaker will be talking to so his speech will address their wants and needs.
This time, I’d like to continue by giving you a way of remembering the questions to ask in order to get this information. It’s an acronym that spells [...]

Gentle reader,
A little more than a month ago, I blogged about a speech I wrote and gave, subsequently featured in Vital Speeches of the Day, that led to my being recruited by a global company as speechwriter to its CEO. I promised to let you know the outcome.
Well, I flew back East for an interview [...]

Last time, I wrote about the wonderful experience I had at speechwriting guru Joan Detz’s “The Business of Six-Figure Speechwriting” seminar in Philadelphia in early April. Because Joan covered so much and gave the class so many tips, I thought I’d share a few more here.
The following ideas are specifically for freelance speechwriters, and focus [...]

Recently, I blogged about a resource for speechwriters called The Standard Directory of Advertisers. Sometimes called The Big Red Book of Advertisers, it’s a reference book listing all the companies in the nation that spend advertising dollars, and have marketing and communications staffs.
The book contains both contact information for those folks and a wealth of [...]