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Cynthia J. Starks

JFK condolence letters point to value of e-mails, tweets and blogs

by Cynthia J. StarksMarch 8, 2010

A wonderful book was released last week by Harper Collins, called, Letters to Jackie: Condolences from a Grieving Nation. The book is a collection of 200 of the more than 1.5 million letters sent to Jackie Kennedy following JFK’s assassination. Most were destroyed, but some 200,000 pages remained untouched for more than 40 years at [...]

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What song openings can teach us about speech openings

by Cynthia J. StarksMarch 3, 2010

I love music; I love lyrics. (I love my baby and my baby loves me). Ahem…
Several years ago, my sister-in-law gave me a copy of Reading Lyrics, edited by Robert Gottlieb and Robert Kimball. It’s filled with “more than 1,000 of the finest lyrics from 1900 to 1975,” and is one of my favorite books. [...]

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Make your next speech “wild at heart”

by Cynthia J. StarksFebruary 26, 2010

This week I’ve been glued to my CD player listening to the audio version of John Eldredge’s not-new, but wonderful, book, Wild at Heart. This morning, it occurred to me that the themes he presents might be woven into the speeches you and I write.
The human heart is at the center of Eldredge’s book. His [...]

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How can I “after-market” my speech?

by Cynthia J. StarksFebruary 21, 2010

Last week I gave a “speech on speechwriting” to the Columbia Club of Indianapolis. It was well-received (attendees filled out speech evaluation sheets).
Now I’m working on leveraging the speech to additional audiences, hoping it will generate new speechwriting assignments.
Here’s what I’ve done/am doing:
1. I posted a blog about the event with a link to the [...]

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I finally gave my speech…

by Cynthia J. StarksFebruary 19, 2010

On Tuesday, Feb. 16, I finally gave my speech on speechwriting to members of the Columbia Club in Indianapolis. Thank you, dear reader, for putting up with the previous blogs I wrote about it throughout my preparation.  
In addition, I want to thank the fellow speechwriters who responded to my blog request for input on what [...]

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What people want to know about speechwriting

by Cynthia J. StarksFebruary 10, 2010

As readers of my blog know – and are probably sick of hearing – on Feb. 16 I’m giving a talk on speechwriting to 25-30 members of the Columbia Business Network, a club I belong to in Indianapolis.
 
In preparing my presentation, I did what good speechwriters do – some audience analysis. I asked about half-a-dozen [...]

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Seeking advice: What should a speechwriter say about speechwriting?

by Cynthia J. StarksFebruary 6, 2010

On Feb. 16, I’m giving a 20-minute talk on what a speechwriter does and how smart business, education and government leaders use speeches to accomplish their business and communications goals.
I plan to start my talk with very brief examples of three types of openings tied to my subject matter – one based on the date [...]

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Bad Supreme Court decision good news for corporate communicators

by Cynthia J. StarksJanuary 30, 2010

The January 21 decision was a startling one.  
 
Michael Waldman, former Bill Clinton speechwriter, now executive director of the Brennan Center, a non-partisan public policy institute that specializes in political reform, said this: “Exxon Mobil’s profits in 2008 were $45 billion. At 9 a.m. Thursday morning, Exxon’s managers could not spend any of that money [...]

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What’s your speechwriting dream job?

by Cynthia J. StarksJanuary 25, 2010

If you could write speeches for anyone, who would it be?
Some dream of writing for heads of state, industry giants, educational leaders, great humanitarians, advocates for peace, protectors of human rights, or organizers of important labor or environmental movements.
My dream job? Speechwriter to His Holiness, the Pope.
Why? Because writing for the Pope is like writing for [...]

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Public speaking: voicing new hope in a new year

by Cynthia J. StarksJanuary 21, 2010

Hope is the thing with feathers
that perches in the soul,
and sings the tune without the words,
and never stops at all.
                                               Emily Dickinson
In the midst of earthquakes in Haiti, still climbing U.S. home foreclosure and unemployment rates, politicians who break their promises and our hearts, the wars in Iraq and Afghanistan, Qaida cells in Yemen and Pakistan, [...]

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