From the monthly archives:

December 2009

How to choose a speechwriting conference or workshop

by Cynthia J. StarksDecember 31, 2009

The New Year brings new opportunities for speechwriters to attend conferences and seminars that will help them hone their skills, network with colleagues, meet potential clients and learn how to pursue freelance assignments or corporate speechwriting jobs. 
Since I can’t attend all the excellent events out there (although I’d like to), I’m basing my decision [...]

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Dear Santa, please send me a marketer for Christmas

by Cynthia J. StarksDecember 23, 2009

In John Jantsch’s excellent book, Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide, the author writes, “If you get nothing else from this book, get this: you are in the marketing business! Marketing is an all-encompassing outlook that must inform every activity of your business.”
I believe this is true, in which case [...]

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A holiday speech for the ages

by Cynthia J. StarksDecember 15, 2009

Angela DeFinis of DeFinis Communications recently asked me to participate in a “Blog Carnival” she organized on the topic of “Public Speaking and the Holidays.”  Unfortunately, because I recently moved and am operating still in the midst of unpacked boxes and unorganized spaces, I wasn’t able to meet her deadline.
However, I loved the topic and [...]

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Missing Barbara Jordan

by Cynthia J. StarksDecember 9, 2009

I’m missing Barbara Jordan today.
I think of her from time to time – the incandescent U.S. Congresswoman from Texas, with the booming voice and the eloquent words. When elected in 1972, she was the first Black woman from a Southern state ever to serve in the House. Appointed to the House Judiciary Committee, in 1974 [...]

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How should a speechwriter advertise her services?

by Cynthia J. StarksDecember 2, 2009

In my last blog, I shared the press release I had written and distributed about my new freelance speechwriting business. The release was picked up verbatim by my hometown newspaper and scored six lines in the Indianapolis Business Journal “Announcements” section.   
I’ve been thinking about how else I might market my business. As we’ve all heard, [...]

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